KOREASCHOLAR

THE IMPACT OF SUSTAINABLE COMMUNICATION ON CONSUMERS’ATTITUDE CHANGE TOWARDS BRAND

Lan Guo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442932
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1019
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainable CommunicationConsumerAttitudeBrand
Author
  • Lan Guo(University of Portsmouth, UK)