KOREASCHOLAR

THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP

Lamberto Zollo, Riccardo Rialti
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442933
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1020
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
DigitalStrategiesLuxurySelf-identityBrand Relationship
Author
  • Riccardo Rialti(University of Siena, Italy)
  • Lamberto Zollo(University of Milan, Italy)