KOREASCHOLAR

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE

Rubab Ashiq, Marie Haikel-El-Sabeh
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442934
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1021-1022
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
FashionSustainabilityAdvocacyMindful ConsumptionDigital
Author
  • Marie Haikel-El-Sabeh(Institut Mines-Télécom Business School, France)
  • Rubab Ashiq(University of Leeds, UK)