KOREASCHOLAR

UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION

Danita van Heerden, Jade Verbeek
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442934
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1021-1022
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CredibilityVirtual InfluencerAttitudePurchase IntentionFashion
Author
  • Danita van Heerden(University of Pretoria, South Africa)
  • Jade Verbeek(University of Pretoria, South Africa)