KOREASCHOLAR

UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION

Marc Pocsay, Qiwei Han, Maximilian Kaiser
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442935
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1023
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Online Grocery CartShoppingSegmentation
Author
  • Marc Pocsay(Nova School of Business and Economics, Portugal)
  • Qiwei Han(Nova School of Business and Economics, Portugal)
  • Maximilian Kaiser(University of Hamburg / Grips Intelligence, Germany)