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EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS
Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442936
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1024
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Congruence
Consumer Preference
AI
Luxury Brand
Author
Honglei Liu(Dalian University of Foreign Languages, China)
Xinran Wang(Peking University, China)
Mengmeng Zhang(Jiangnan University, China)
Huanzhang Wang(Jiangnan University, China)
Kyung Hoon Kim(Changwon National University, Republic of Korea)