KOREASCHOLAR

EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442936
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1024
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CongruenceConsumer PreferenceAILuxury Brand
Author
  • Honglei Liu(Dalian University of Foreign Languages, China)
  • Xinran Wang(Peking University, China)
  • Mengmeng Zhang(Jiangnan University, China)
  • Huanzhang Wang(Jiangnan University, China)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)