KOREASCHOLAR

FROM CANVAS TO COUTURE: THE INFLUENCE OF ARTIFICATION ON LUXURY BRANDING

Marta Massi, Andrea Rurale, José I. Rojas-Méndez, Andrea Vocino, Alessandra Ricci
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442937
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1025
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CoutureArtificationLuxury Branding
Author
  • Marta Massi(Athabasca University, Canada)
  • Andrea Rurale(Bocconi University, Italy)
  • José I. Rojas-Méndez(Carleton University, Canada)
  • Andrea Vocino(Deakin University, Australia)
  • Alessandra Ricci(SDA Bocconi, Italy)