KOREASCHOLAR

THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT

Vera Rebiazina, Alexander Krasnikov
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442938
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1026
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
FashionLuxury BrandNatural Experiment
Author
  • Vera Rebiazina(National Research University Higher School of Economics, Russia)
  • Alexander Krasnikov(Nazarbayev University, United States)