KOREASCHOLAR

TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS

Xiaofei Bai, Hao Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442939
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1027
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual LuxuryAI-DesignLuxury ProductVirtual Space
Author
  • Xiaofei Bai(Northeastern University, Shenyang, P.R. China, China)
  • Hao Zhang(Northeastern University, Shenyang, P.R. China, China)