KOREASCHOLAR

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442940
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1028
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AICustomer RelationshipCRMIMC
Author
  • Vera Butkouskaya(HSE University, Russia)