KOREASCHOLAR

HOW VIRTUAL HUMAN-GENERATED CONTENT WORKS FOR LUXURY PRODUCT PROMOTION

Huimin Xu, Juran Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442941
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1029
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual HumanVirtual Tourism Product ExperiencePerceived InspirationPurchase IntentionRecommended Intention
Author
  • Juran Kim(Jeonju University, Republic of Korea)
  • Huimin Xu(Jeonju University, Republic of Korea)