KOREASCHOLAR

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION

Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442943
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1031
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
HospitalityService RobotExperienceBrand Reputation
Author
  • Maria Pilar Martinez-Ruiz(Universidad of Castilla-La Mancha, Spain)
  • Maria Elena Aramendia-Muneta(Universidad Pública de Navarra, Spain)
  • Natalia De Mena-Fernandez De Larrea(Univerisidad Pública de Navarra, Spain)