KOREASCHOLAR

SCALE DEVELOPMENT AND VALIDATION OF CONSUMER ENGAGEMENT WITH TECHNOLOGY

Eric Shiu, Dian Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442944
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1032
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Scale DevelopmentValidationConsumer EngagementTechnology
Author
  • Eric Shiu(University of Birmingham, UK)
  • Dian Li(University of Birmingham, UK)