KOREASCHOLAR

THE IMPACT OF DIGITAL ASSISTANT DEVICE CHARACTERISTICS ON RECOMMENDATION ACCEPTANCE AND PRUCHASE INTENTIONS: FROM THE PERSPECTIVE OF PSYCHOLOGICAL DISTANCE AND MENTAL IMAGERY VIVIDNESS

Bingcan Li, Yasha Cao, Rukun Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442945
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1033
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital Assistant DeviceCharacteristicsAcceptancePurchase IntentionMental Imagery Vividness
Author
  • Bingcan Li(School of media and communication, Shenzhen University, China)
  • Yasha Cao(School of media and communication, Shenzhen University, China)
  • Rukun Zhang(School of media and communication, Shenzhen University, China)