KOREASCHOLAR

RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY

Jinsoo Kim, Kyoung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442971
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1034
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ESGCustomer EquityB2B MarketBrand Value
Author
  • Jinsoo Kim(Changwon National University, Republic of Korea)
  • Kyoung Hoon Kim(Changwon National University, Republic of Korea)