KOREASCHOLAR

HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS

Xin Jean Lim, Jun-Hwa Cheah
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442972
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1035
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual InfluencersInformation ProcessingTourism Livestreams
Author
  • Xin Jean Lim(Sun Yat-sen University, China)
  • Jun-Hwa Cheah(University of East Anglia, UK)