KOREASCHOLAR

THE IMPACT OF PERCEIVED VALUE OF LUXURY NFTS IN THE METAVERSE ON CONSUMER WELL-BEING: AN EMPIRICAL STUDY BASED ON DATA FROM CHINA

Xiaolei Yu, Shuang Zhang, Kyunghoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442973
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1036
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ValueLuxury NFTsMetaverseWell-Being
Author
  • Xiaolei Yu(Business School of Henan University, China)
  • Shuang Zhang(Business School of Henan University, China)
  • Kyunghoon Kim(Changwon National University, Republic of Korea)