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THE IMPACT OF PERCEIVED VALUE OF LUXURY NFTS IN THE METAVERSE ON CONSUMER WELL-BEING: AN EMPIRICAL STUDY BASED ON DATA FROM CHINA
Xiaolei Yu, Shuang Zhang, Kyunghoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442973
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1036
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Value
Luxury NFTs
Metaverse
Well-Being
Author
Xiaolei Yu(Business School of Henan University, China)
Shuang Zhang(Business School of Henan University, China)
Kyunghoon Kim(Changwon National University, Republic of Korea)