KOREASCHOLAR

HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS

Yun Ho Park, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442974
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1037
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AI ServicesHigh End RetailFinancial Products
Author
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)
  • Yun Ho Park(Changwon National University, Republic of Korea)