KOREASCHOLAR
Quick Search
Advanced Search
Search for Articles
HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS
Yun Ho Park, Kyung Hoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442974
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1037
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Generative AI Services
High End Retail
Financial Products
Author
Kyung Hoon Kim(Changwon National University, Republic of Korea)
Yun Ho Park(Changwon National University, Republic of Korea)