KOREASCHOLAR

AI SERVICES IN EMOTIONAL AND COGNITIVE SCENARIOS: THE MEDIATING ROLES OF PERCEIVED FAIRNESS AND PERSONALIZATION IN SERVICE QUALITY PERCEPTION

Feng Li, Zhe Song, Huanzhang Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442975
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1038
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI ServicesFairnessPersonalizationService Quality
Author
  • Feng Li(Jiangnan University, China)
  • Zhe Song(Jiangnan University, China)
  • Huanzhang Wang(Jiangnan University, China)