KOREASCHOLAR

A STORY TO SELL: THE INFLUENCE OF STORYTELLING AND INFLUENCER-PRODUCT FIT ON THE EFFECTIVENESS OF INFLUENCER MARKETING

Juan Shan, Ling Jiang, Annie Cui, Wenxin Zhou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442977
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1040
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
StorytellingProduct FitEffectivenessInfluencer Marketing
Author
  • Juan Shan(Shanghai University, China)
  • Ling Jiang(University of Quebec in Montreal, Canada)
  • Annie Cui(West Virginia University, United States)
  • Wenxin Zhou(East China Normal University, China)