KOREASCHOLAR

HOW DO CORPORATE SOCIOPOLITICAL ACTIVISM ORIENTED MARKET EXITS AFFECT FIRM PERFORMANCE? EVIDENCE FROM CORPORATE EXODUS FROM RUSSIA AMIDST THE 2022 RUSSO-UKRAINIAN WAR

Di Fan, Wenjun Shu, Xiao Zhang, Maggie Dong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442979
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1042
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Political ConsumerismFirm Performance2022 Russo–Ukrainian War
Author
  • Di Fan(The Hong Kong Polytechnic University, Hong Kong)
  • Wenjun Shu(The Hong Kong Polytechnic University, Hong Kong)
  • Xiao Zhang(Hong Kong Shue Yan University, Hong Kong)
  • Maggie Dong(UNSW, Australia)