KOREASCHOLAR

THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES

Qiyuan Wang, Phyllis Wang, David Peng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442981
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1044
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Large Language ModelsHotel ReviewsTripAdvisorRepurchase Intent
Author
  • Qiyuan Wang(Hong Kong Polytechnic University, Hong Kong)
  • Phyllis Wang(Renmin University of China, China)
  • David Peng(Lehigh University, United States)