KOREASCHOLAR

HUMAN-AI INTERACTIONS IN ORGANIZATIONAL BUYING: UNPACKING BIAS AND HEURISTICS

Joel Lo Ribeiro, Kirk Plangger, Matteo Montecchi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442982
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1045
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial Intelligence-aided Supplier ScoutingAlgorithmic BiasBias IdentificationBias MitigationResponsible Artificial Intelligence (AI) Management
Author
  • Joel Lo Ribeiro(King's College London, UK)
  • Kirk Plangger(King's College London, UK)
  • Matteo Montecchi(King's College London, UK)