KOREASCHOLAR

HUMAN PSYCHOLOGY AS A DRIVER OF TOURISM DEVELOPMENT: THE EFFECT OF REGIONAL PERSONALITY TRAITS

Yuan William Li, Lisa C Wan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442983
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1046
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
TourismPersonalityOpennessSustainable Tourism Development
Author
  • Yuan William Li(The Chinese University of Hong Kong, Hong Kong)
  • Lisa C Wan(The Chinese University of Hong Kong, Hong Kong)