KOREASCHOLAR

MEDALING ON SOCIAL: A CROSS-CULTURAL ANALYSIS OF OLYMPIC ATHLETE BRANDING AND ENGAGEMENT

Cen Wang

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442985

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1048

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Cross-cultural Differences Olympic Athlete Branding Social Media

Author

Cen Wang(Shandong University, China)