KOREASCHOLAR

FROM ISOLATION TO INTERACTION: THE ROLE OF SOCIAL CAPITAL IN AI CHATBOT USAGE AND LONELINESS ALLEVIATION

Sunnyoung Lee, Yerim Choi, Eunjeong Yang, Chul Lee, Hahyun An, Yung Kyun Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442987
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1050-1051
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI ChatbotSocial CapitalLonelinessDigital Environment
Author
  • Sunnyoung Lee(Dongguk University, Republic of Korea)
  • Yerim Choi(Dongguk University, Republic of Korea)
  • Eunjeong Yang(Dongguk University, Republic of Korea)
  • Chul Lee(Dongguk University, Republic of Korea)
  • Hahyun An(Dongguk university, Republic of Korea)
  • Yung Kyun Choi(Dongguk University, Republic of Korea)