KOREASCHOLAR

DESIGNING AND IMPLEMENTING A LIVE DIGITAL CAMPAIGN PLANNING CAPSTONE: A FRAMEWORK FOR EXPERIENTIAL LEARNING IN MARKETING EDUCATION

Sajith Narayanan, Rohit Tiwari
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442988
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1052
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Experiential LearningDigital MarketingClient-based Ecperiences
Author
  • Sajith Narayanan(FLAME University, India)
  • Rohit Tiwari(FLAME University, India)