KOREASCHOLAR

CONSUMER -VI INTERACTION EFFECT ON SOURCE CREDIBILITY AND PURCHASE INTENTION

Yang-Im Lee, Peter Trim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442989
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1053
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer -VI interactionSource CredibilityPurchase Intention
Author
  • Yang-Im Lee(University of Westminster, UK)
  • Peter Trim(Birkbeck, University of London, UK)