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EXPLORING BRAND IMAGE ROBOTS IN SHAPING RETAIL BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE
Junyue Mao, Eunju Ko, Minjung Cho
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442990
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1054
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Brand Image Robots
Consumer Experiences
Retail Brand Equity
Author
Junyue Mao(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea)
Minjung Cho(The Hong Kong Polytechnic University, Hong Kong)