KOREASCHOLAR

EXPLORING BRAND IMAGE ROBOTS IN SHAPING RETAIL BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE

Junyue Mao, Eunju Ko, Minjung Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442990
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1054
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand Image RobotsConsumer ExperiencesRetail Brand Equity
Author
  • Minjung Cho(The Hong Kong Polytechnic University, Hong Kong)
  • Eunju Ko(Yonsei University, Republic of Korea)
  • Junyue Mao(Yonsei University, Republic of Korea)