KOREASCHOLAR

HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?

Rawan Hamdan, Husni Kharouf, Yan Sun
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442991
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1055
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ScarcitySelf-congruityOwnershipEngagement
Author
  • Rawan Hamdan(Oxford Brookes University, UK)
  • Husni Kharouf(Oxford Brookes University, UK)
  • Yan Sun(Oxford Brookes University, UK)