KOREASCHOLAR

FASHION DESIGN WITH GENERATIVE AI: EXAMINING WORK EFFECTIVENESS THROUGH SELF-DETERMINATION THEORY

Ha Youn Kim, Woojin Choi Hong, Sun Hee Kim, Youngnam Shin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442993
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1057
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion DesignGenerative AIWork EffectivenessSelf-determination Theory
Author
  • Ha Youn Kim(Kunsan National University, Republic of Korea)
  • Woojin Choi Hong(Kong Polytechnic University, Hong Kong)
  • Sun Hee Kim(Incheon National University, Republic of Korea)
  • Youngnam Shin(Incheon National University, Republic of Korea)