KOREASCHOLAR

ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR

Xiang Wang, Joonheui Bae, Sunghun Bae, Kunlun Xue
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442995
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1059
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AIAlgorithmic BiasRecommendationsEthical Backlash
Author
  • Xiang Wang(The Hong Kong Polytechnic University, Hong Kong)
  • Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)
  • Sunghun Bae(The Hong Kong Polytechnic University, Hong Kong)
  • Kunlun Xue(The Hong Kong Polytechnic University, Hong Kong)