KOREASCHOLAR

THE IMPACT OF DIGITAL PRODUCT PASSPORT EXPERIENCE ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND TRUST IN LUXURY FASHION

Sohee Ahn, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442996
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1060
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital Product PassportLuxury FashionBrand ExperienceBrand TrustBrand Loyalty
Author
  • Sohee Ahn(Yonsei University, Republic of Korea)
  • Eunju Ko(Yonsei University, Republic of Korea)