KOREASCHOLAR

BRANDS AND MYTHS: FROM COCO CHANEL, THE KELLY BAG AND A PANTHERE – A TYPOLOGY OF MYTHS OF VALUABLE LUXURY BRANDS

Franziska Wellendorff, Thomas Hensel, Fernando Fastoso
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442997
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1061
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury BrandMythBrandTypology
Author
  • Franziska Wellendorff(Pforzheim University, Germany)
  • Thomas Hensel(Pforzheim University, Germany)
  • Fernando Fastoso(Pforzheim University, Germany)