KOREASCHOLAR

CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES

Kunlun Xue, Joonheui Bae, Sunghun Bae, Xiang Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442998
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1062
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AIMarketingDisconfirmationCredibilityDiscrepancy
Author
  • Kunlun Xue(The Hongkong Polytechnic University, Hong Kong)
  • Joonheui Bae(The Hongkong Polytechnic University, Hong Kong)
  • Sunghun Bae(The Hong Kong Polytechnic University, Hong Kong)
  • Xiang Wang(The Hong Kong Polytechnic Univesity, Hong Kong)