KOREASCHOLAR

AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL

Elena Sharko, Vera Rebiazina, Eduard Tunkevichus
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443001
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1065
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AIPersonalizationMarketingSatisfactione-grocery Market
Author
  • Elena Sharko(HSE University, Russia)
  • Vera Rebiazina(HSE University, Russia)
  • Eduard Tunkevichus(HSE University, Russia)