KOREASCHOLAR

FRAMING FEAR SIGNALS IN DIGITAL MEDIA: HOW NARRATIVE TRANSPORTATION SHAPES CHINESE TOURISTS' DECISION HESITANCY TOWARD SOUTHEAST ASIAN DESTINATIONS

Beibei Chen, Ha Kyung Lee, Jueru Chen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443003
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1067
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital MediaSignalNarrative TransportationTravel Behaviour
Author
  • Beibei Chen(Guangxi Arts University, China)
  • Ha Kyung Lee(Chungnam National University, Republic of Korea)
  • Jueru Chen(Zhejiang Yuexiu University, China)