KOREASCHOLAR

THE EVOLUTION OF BUYER-SELLER RELATIONSHIPS IN THE DIGITAL AGE: A PHILOSOPHICAL APPROACH

Erasmia Leonidou, Christiana Tsaousi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443006
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1071
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Buyer-seller DynamicsRelationshipsDigital Age
Author
  • Erasmia Leonidou(Cyprus University of Technology, Cyprus)
  • Christiana Tsaousi(Cyprus University of Technology, Cyprus)