KOREASCHOLAR

HOW TO INCREASE STUDENTS' ENGAGEMENT IN THE DEVELOPMENT OF CREATIVE MARKETING COMMUNICATION MESSAGES

Joonheui Bae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443008
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1073
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Student EngagementCreative MarketingCommunicationFashion Brand
Author
  • Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)