KOREASCHOLAR

CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE

Rukun Zhang, Yiling Liu, Bingcan Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443009
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1074
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-generated ProductOnline ShoppingWord-of-mouth
Author
  • Rukun Zhang(Shenzhen University, China)
  • Yiling Liu(Shenzhen University, China)
  • Bingcan Li(Shenzhen University, China)