KOREASCHOLAR

CONSUMERS’ ADOPTION TO DIGITAL TWIN AI AGENT APPLICATION

Wenying Tan, Meiling Yin, Eun-Ju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443011
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1076
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI AgentVirtualAdoptionExperienceAutonomy
Author
  • Wenying Tan(Sungkyunkwan University, Republic of Korea)
  • Meiling Yin(Sejong University, Republic of Korea)
  • Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)