KOREASCHOLAR

DARK SIDE OF CSR RELATED-CAMPAIGNS OF TRUE PRICES: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS

Doreen Pick
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443013
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1078
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CSRPriceEmotionLoyaltyFood Customers
Author
  • Doreen Pick(Merseburg University of Applied Sciences, Germany)