KOREASCHOLAR

MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING

Heejung Park, Narang Park, Matthew Lunde
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443014
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1079
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Green ConsumptionWell-beingSustainable ConsumptionResource-Advantage Theory
Author
  • Matthew Lunde(University of Minnesota Duluth, United States)
  • Narang Park(Northern Michigan University, United States)
  • Heejung Park(Northern Michigan University, United States)