KOREASCHOLAR

DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING

Hui-Wen Teng, Hsing-Lun Liu, Yu-Chen Hung, Kuo-Chin Wang, De-Yen Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443016
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1081
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
LuxuryCross CultureMichelin RestaurantCelebrity Chef
Author
  • Hui-Wen Teng(National Taiwan Normal University, Taiwan)
  • Hsing-Lun Liu(National Taiwan Normal University, Taiwan)
  • Yu-Chen Hung(Singapore University of Social Sciences, Singapore)
  • Kuo-Chin Wang(National Taiwan Normal University, Taiwan)
  • De-Yen Liu(National Taiwan Normal University, Taiwan)