KOREASCHOLAR

THE USE OF ARTIFICIAL INTELLIGENCE IN THE TEACHING AND MANAGEMENT OF AN MBA PROGRAMME: OPPORTUNITIES AND CHALLENGES

Ralf Schellhase
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443017
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1082
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AIEducationTeachingMBA Programme
Author
  • Ralf Schellhase(Darmstadt University of Applied Sciences, Germany)