KOREASCHOLAR

CONSUMER ENGAGEMENT IN CO-CREATION WITH AI

Kunlun Xue, Joonheui Bae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443018
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1083
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AICo-creationWillingness-to-payPriceFairnessSelf-efficacy
Author
  • Kunlun Xue(The Hongkong Polytechnic University, Hong Kong)
  • Joonheui Bae(The Hongkong Polytechnic University, Hong Kong)