KOREASCHOLAR

FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES

Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443020
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1085
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual StoresTelepresenceEnjoymentExperienceSatisfactionFashion
Author
  • Ziva Chapweteka(University of Cape Town, South Africa)
  • Caryn Bridgen(University of Cape Town, South Africa)
  • Nkosivile Madinga(University of Cape Town, South Africa)
  • Nqobile Bundwini(University of Cape Town, South Africa)