KOREASCHOLAR

DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION

Huizhuo Zhou, Antonio K.W. Lau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443021
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1086-1087
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
UpcyclingInnovation Diffusion TheoryTheory of Planned BehaviorSustainable Fashion
Author
  • Huizhuo Zhou(Kyung Hee University, Republic of Korea)
  • Antonio K.W. Lau(Kyung Hee University, Republic of Korea)