KOREASCHOLAR

AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR

Gift Animashaun, Sven Kuenzel
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443022
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1088
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Storytelling AdvertisementsNarrative RationalityBuying Behavior
Author
  • Gift Animashaun(University of Greenwich, UK)
  • Sven Kuenzel(University of Greenwich, UK)