KOREASCHOLAR

SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON

Rukun Zhang, Qingqing Xie, Bingcan Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443024
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1090
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-generated Dietary SupplementsIntentions to AdoptPurchaseRecommendation
Author
  • Rukun Zhang(Shenzhen University, China)
  • Qingqing Xie(Shenzhen University, China)
  • Bingcan Li(Shenzhen University, China)