KOREASCHOLAR

THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE

Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/443027
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1094
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI TransparencyAttitudeProcedural Justice
Author
  • Xiang Wang(The Hong Kong Polytechnic University, Hong Kong)
  • Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)
  • Kunlun Xue(The Hong Kong Polytechnic University, Hong Kong)
  • Sunghun Bae(The Hong Kong Polytechnic University, Hong Kong)